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Disney Bans Junk Food Ads During Kids Programming

We have a ritual in our household.  If my 4-year old son behaves during the day, he can watch a bit of television before  story time.  It’s a nice motivator for him. But it also gives me some one-on-one time with my 21-month old to read stories, play and cuddle before I put her in her crib.

After I have put my daughter to bed, I’ll often watch a show with my son.   Here’s one of the things I’ve learned:  Even 4-year olds are influenced by kids programming and the commercials.

On the Sprout network (which is what we watch)  the ads tend to be for things like the Gerber College fund or gifts for dad or cute night lights for kids.  When he sees the same ads every night, it sticks. He remembers them.

The impact advertisements have on kids hasn’t gone unnoticed.   Today the Walt Disney Company announced a major change.

Ads for sugary cereals, McDonald Happy meals and other foods that don’t meet certain nutritional standards will be banned during Disney children’s programming.

Robert Iger, Chairman and CEO The Walt Disney Company made the announcement at the White House, saying,  “We’ve taken steps across our company to support better choices for families, and now we’re taking the next important step forward by setting new food advertising standards for kids.
“The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives.”

The advertising ban won’t take effect until 2015 to allow Disney to meet its current advertising contractual agreements.   This will likely put pressure on companies marketing to kids to produce more healthier versions of their products in the meantime.

Today’s announcement was supported by First Lady Michelle Obama who called it a “game changer.”  Mrs. Obama has been an advocate for healthy eating and more exercise for children.

 

What do you think of Disney’s ban on junk food ads?

 

TO READ THE DISNEY RELEASE:   http://thewaltdisneycompany.com/disney-news/press-releases/2012/06/walt-disney-company-sets-new-standards-food-advertising-kids

 

 

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Category: Health and Safety

Comments (1)

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  1. “This will likely put pressure on companies marketing to kids to produce more healthier versions of their products in the meantime.”

    Wow. What a great idea!

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